Mission Statement

Client: Kit Kat (nestle)

The mission domain here is to sell the product itself and to redesign their previous website. Hence, their USP has to be the core subject for the website. What the website has to offer are their varieties of products, their company profile/about us, their information and career, and contact us. From the aspects of the website provision, the vision will be to increase their sales products by at least 10%. Therefore the mission to achieve this is to increase the target consumer to actually access to the website to get more information. I believe that most consumer still remember their slogan of “Have a Break, Have a Kit Kat”. Therefore, the slogan will still remain. The current website is really too complex and as for user experience they might lose interest based on the loading time and dodgy images. As a result, the user might find it difficult to delve deeper into the site. So, the mission to solve the problem is to have a simpler and clean design. To accomplish an increase in sales, we have to study the local consumer culture. Based on a small scale of survey, mostly Malaysian consumer tends to see what is inside the packages before they buy the product itself. Therefore, the image of the product itself sells. Other aspect of Malaysian consumer behavior is price conscience. However, this aspect has to segment it to different target audience. For example, middle income earner might prefer a fancier snack product and they did not mind spending a little bit more. In addition, most Malaysian consumer prefer imported product, hence the packaging that reach the global standardized do sell. Same as the website, when the image of the website can reach the global standard, the viewer will tend to be more interested. How this can be achieved is to make the website more interactive.

Kit Kat stands out more when we compared it as a snack chocolate confectionery product. So, their target audiences are witty and fun, especially the teenager range. Hence, based on the interactive session, video for the commercial product will be a good place to start. Video of the commercial has to tell their target audiences that, Kit Kat is a globalize product and the consumer will have such a privilege with a minimum cost.

Mission:

• Increase the sales product

• Increase the access of consumer to view the website

• Remain the slogan to catch the consumer attention and to bring back nostalgic moment

• Simplified and clean design

• Uses images of the product itself to communicate with the consumer.

• Localize based on consumer behavior to promote the product ~ Pay less gets more.

• Video based commercial or animated commercial

Goal:

• Achieve a global standard for the website and become an icon of the local nation.